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A long bar counter running beneath shelves of Japanese pottery

An evening in Sendai's hidden alleyways.

Hole-in-the-wall bars, locals-only counters, and the occasional cursed snack. A private tour with someone who actually lives here.

What this is

The Sendai your guidebook doesn't know.

Iroha Yokocho. Bunka Yokocho. Tiny counters behind unmarked doors. Three to five hours of eating, drinking, and meeting the people who run the places only locals find.

A typical night

What a night actually looks like.

Every tour is different — but here's a flavour. We meet around 6:30pm and wander from spot to spot until you're full, happy, and ready for the karaoke gaggle to find you.

  1. Iroha Yokocho

    A chef greeting a small group at the entrance of a yokocho alley

    Sushi, sake, and small plates in a narrow lantern-lit alley.

  2. Bunka Yokocho

    A whisky bar wall stacked with bottles under cool blue uplighting

    Hidden counter bars with six seats, big personalities behind them.

  3. Craft cocktails

    A bartender at work behind a classic dark wood bar counter

    A nightcap somewhere quiet, where the bartender takes their time.

Stories from the table

What guests have said.

Things people ask

Questions, answered.

Do I need to speak any Japanese?

No — Ali guides in English and handles all the introductions.

What if I have dietary restrictions?

Tell us in advance and we'll plan the route around them.

How long is the tour, and what does it cost?

Three to five hours, ¥18,000 per person, drinks and food included.

Is there an age requirement?

Guests must be of legal drinking age (20+ in Japan).

Ready?

Come find the Sendai I love.

Small groups, flexible dates, full refund up to 24 hours before. Let's plan your night.